For small Australian retailers
Take your products and services online and sell them to the world.
Whether you've got a retail shopfront or a kitchen table side hustle, we help you build a real online business with full storefront, payments, customer marketing and stock management all in one place.
Built for Australian fashion, food, handmade gifts and service providers. Go live in an afternoon, scale at your pace, never pay per item and always have a real person on the phone whenever you need a hand.
No credit card required
Most retailers have their shop live within an afternoon
Our story
Online Business Generator and its human support were created and set up by a prolific entrepreneur who felt disadvantaged by location, family commitments and the capital needed to secure a physical retail building. So she built the alternative: full integrated online systems to promote and sell your products, with an actual human available on the telephone to help you.
Take your passion out to the world.
Everything you need
Built for the way you actually work
A real human on the phone, not a chatbot
When you sign up, a real person walks you through setup on a call for 30 minutes. No tickets, no chat queues, just a human who knows your business and helps you get live fast. Then you can have follow-up calls for assistance whenever you need them. The $49/month plan includes your set-up call plus one Quick Help call; the Pro $99/month plan includes your set-up call plus four Quick Help calls. In addition, unlimited extra calls can be arranged for $45 per call.
Most retailers are up and running within the same afternoon.
Unlimited products
List as many or as few as you like. We never charge per item, just your monthly subscription.
Built for your category
Modules to suit your business: fashion (size charts, Find My Fit), food (allergens, batch dates), handmade (maker notes, materials) and services (bookings, classes, quotes).
Hosted in Australia
Your customers' data lives in Perth, Western Australia. Fast for AU shoppers, simple for AU compliance, and human help in your timezone ready to assist.
Our first customer
A curated preloved women's clothing label in Perth, Western Australia.
Simple pricing
No surprises. No per-item fees.
Two plans, paid monthly in AUD plus GST. Both include unlimited products and unlimited orders, and 14 days free to try it out.
Starter
$49AUD / month + GST
Everything an independent retailer needs to start selling.
- Free web address (yourshop.shopobg.com)
- Unlimited products & orders
- One module of your choice (Fashion, Food, or Handmade)
- You + 1 team member
- 30 min Set-Up call
- 1 × 15 min Quick Help call
- 14-day free trial, no credit card, set up yourself
Telephone support is provided to paid customers only.
Start free trialPro
$99AUD / month + GST
For shops ready to brand fully and scale.
- Everything in Starter
- Connect your own custom domain (yourshop.com.au)
- All modules enabled
- Unlimited team members
- AI social caption generator
- AI model photos for clothing ($1 per set of 3)
- 30 min Set-Up call
- 4 × 15 min Quick Help calls
- 14-day free trial, no credit card, set up yourself
Telephone support is provided to paid customers only.
Start free trial
Ready to start?
Your shop online in minutes.
14 days free, no credit card. Set up yourself. Cancel anytime. Paid subscribers have a real human on the phone anytime you need us.